Cigarette box "wrappers" or "cigarette coupons" distributed to smokers at point of sale of cigarettes have been used very successfully by Lambeth PCT and the Greater Glasgow Health Board to promote local Stop Smoking Services. Lambeth PCT reported a 500% increase in the volume of calls to their local quit line. Glasgow also reported a large increase in calls.
Download an image of the coupon used in Glasgow (125KB)
Could this approach work locally? Post a comment and let other people know what you think.