The 'Healthy Living' social marketing initiative: a review of the evidence.
Susan Jebb, Toni Steer, Christopher Holmes.
MRC Human Nutrition Research, March 2007
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An independent report commissioned by the Department of Health.
Contents:
Background
Lifestyle determinants of obesity
Making healthier choices
Barriers to healthy living in families
Limited parental awareness of weight status and associated health risks
Parental beliefs that healthy lifestyles are too challenging
Pressure on parents that undermines healthy food choices
Pressure on parents that reduces the opportunities for active lifestyles 24
Driving change
References