Changing Behaviour, Improving Outcomes: a new Social Marketing Stragegy for Public Health

 This document sets out the DH's three year social marketing strategy for changing health-related lifestyle behaviours and improving health outcomes. .
It is intended for social marketing and communications professionals working within DH and Public Health England, the NHS, local authorities, and appointed agencies as well as policy colleagues across government, public health professionals and other interested parties. It looks at how Social Marketing can help change behaviour and improve outcomes across Public Health, focusing on Tobacco Control, Change4Life, and campaigns targeting the 60+ age group and young people social Marketing Stragegy.pdf


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Y Hudson
on July 12, 2011 11:35 AM | | Comments (0)




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